Alia and NDWA are very closely connected, although separate organizations.
NDWA was founded in 2007 to work for the respect, recognition, and inclusion in labor protections for domestic workers. The national alliance is powered by over 60 affiliate organizations—plus robust local chapters in Atlanta, Durham, and New York—of over 20,000 nannies, housekeepers, and caregivers for the elderly in 36 cities and 17 states.
In 2015 NDWA created NDWA Labs to experiment with new ways to improve domestic work conditions, including using technology to create tools and products for domestic workers. During research with domestic workers, NDWA Labs staff kept hearing "we need benefits." Lack of benefits created a vulnerability that was a real and significant challenge for domestic workers, so NDWA Labs created Alia to build a solution that would provide access to benefits for domestic workers.
Alia is tightly connected to the domestic worker movement. The Founding Director of NDWA Labs, Palak Shah, is also Social Innovations Director of NDWA, so she reports directly to NDWA with her work on NDWA Labs, including Alia.